Marketing &
UX Design
Touch Design
2024
For MEDICA/Compamed 2023, I created product flyers, posters, and redesigned Touch Design’s exhibition to better tell their story. The outdated Weebly website was revamped on Squarespace for a modern, user-friendly experience, with a clean and engaging design that makes their offerings easy to understand.
This refresh ensures Touch Design shines at fairs and beyond.
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Inspiration & Concept
The new Touch Design website was inspired by the precision and clarity of technical product blueprints. This approach ensures product pages feel intuitive and catalog-like, making technical information easy to navigate. Each page was designed to balance functionality with a clean, modern aesthetic, ensuring users can quickly find the information they need.Product Pages
Blueprint-Inspired Layouts: The product pages mimic the structured format of blueprints, offering clear, detailed specifications in a logical flow.
Catalog-Like Navigation: Users can seamlessly explore products, with sections for technical details, applications, and benefits.
Enhanced Team Section: A dedicated section highlights the people behind Touch Design, creating a human connection and showcasing expertise.
The redesign prioritizes usability and storytelling, turning a once-outdated platform into a flexible, engaging tool for clients.
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Brochures, Product Flyers, & Posters
The marketing materials were crafted to align with Touch Design’s updated brand identity, ensuring a cohesive and professional presentation across all touchpoints.Brochures: Informative yet visually appealing, the brochures offer a detailed overview of Touch Design’s products and services, with clean layouts and strong imagery.
Product Flyers: Each flyer focuses on a single product, presenting technical details alongside compelling visuals, making them easy to distribute and reference.
Posters: Designed for maximum impact, the posters use bold graphics and concise messaging to grab attention and communicate key points at a glance.
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Inspiration & Execution
The exhibition redesign for MEDICA/Compamed 2023 focused on creating an engaging and immersive space that reflects Touch Design’s innovative spirit.Modern & Open Layout: The booth design features open spaces and clear sightlines, inviting visitors to explore without feeling overwhelmed.
Integrated Storytelling: Interactive displays and large visuals highlight Touch Design’s journey, products, and values, fostering a deeper connection with attendees.
Cohesive Branding: All elements, from the booth design to the marketing materials, were unified under a modern, clean aesthetic, ensuring a seamless brand experience.
This comprehensive update helped Touch Design stand out at the fair and provided a strong foundation for future events.
